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ICTs create new rural employment opportunities in one of the last Communist strongholds of India-Kerala

Kerala, also called fondly for past couple of years "God’s own country" due to its serene & long ivory coasts off the Arabian sea; backwaters and lush tropical greenery; happens to be one of the last few remaining communist strongholds in India. Few regions in India have been as richly endowed by the mother nature as Kerala; yet the state faces acute "literate" unemployment and destitution of an entirely different type. The state is 100% literate and a large number of literate workforce also serves in other foreign countries mostly in the Gulf & Middle East.

Sadly due to leftist influence and poor industrial relations record of past several decades; negligible fresh investments have been forthcoming in the state. Moreover large number of existing units have either closed down or migrated to the neighboring states since the labor in those states is not militant as well as the labor costs are far cheaper compared to Kerala. Further compounding this crisis is the State Government’s acute fiscal deficit, which has led the state into a very serious developmental crisis. The Government has not taken a clear position on the direction of industrial development in the state. While this, to some extent, reflects the meager resources available for investments in the industrial sector; it also reflects the helplessness of the government to spread over such meager resources over the multiple commitments it has inherited from the posture of a "welfare" state. In fact, the industrialization initiatives of the state have become subservient to welfare.

There are over 3.5 million registered unemployed people in Kerala; and these figures do not cover the marginal and seasonal unemployed as well as "unemployed dependents" have not bothered to get themselves registered in the employment exchanges and yet have nothing to do for a living. Fortunately extended, feminist family system provides much-needed security for a large number of unemployed from hunger and deprivation; yet the signs of increasing unemployment has started creating tensions as well as crime in an area which has traditionally very peaceful. The rich cash crops of the state such as spices, cashew, rubber, and coconut no longer yield worthwhile returns on cultivation what to talk of profits. The remittances from the Gulf & Middle East have slowed down dramatically during past few years since the people working in these countries have been asked to return back to their homes since the foreigners now have access to cheaper labor from other countries as well as their own labor has got educated and ready to work on any sort of vocation and that too at comparable costs incurred in hiring Keralites.

In this backdrop, several entrepreneurs have taken the lead especially in the rural areas of the state—catering to a burgeoning market keen to learn computer skills as well as keen to access Internet. Web point is a small Internet & multipurpose kiosk approx. 30 kms. From Kerala’s capital city Thiruvananthapuram. It is located in a predominantly Muslim rural area. Its owner A.M. Riza is one of the "Gulf" returned who had an increasingly frustrating experience working & living in the Middle East; before he decided to come back home where he set up Web point with the help of his mentor Mr. Nahas, founder of C-IT.org—passionately committed to rural computerization (www.c-it.org) with a small capital outlay. Riza never for a moment doubted about sustainability of his fledgling enterprise purely based on "Internet"; consequently he chose to maintain a very diversified portfolio of services. He has been offering consultancy services as well as application software development services to the local businesses in his area; apart from imparting computer education to mostly young Muslim girls. Riza also offers computers and peripheral repair services to his clients many of whom own PCs in their homes.

He gets on an average 3-4 students every month to learn computers as well as practice on simple automation software’s. However his own revenue from "netsurfing" as well as e-mail usage has increased drastically as people from neighboring villages started seeing the merit in using mails as well as chatting with their near and dear living in the Gulf & Middle East.

It has been difficult for Riza to deal with a large Muslim clientele and their value system. Orthodox social practices such as "purdah" practice do not permit a Muslim girl to freely move around in alien surroundings and with most young & able men gone from the region; he had to fall back upon these women for his livelihood. Despite all these obstacles; the business for Riza has been attractive and he has been able to expand his business as well as generate tremendous interest in the rural population of the area, interest in computers and Internet.

He has been able to accomplish this achievement in less than two years time. He says "Internet kiosks such as Web point have started mush-rooming across Kerala and are creating much deserved employment opportunities for hundreds and thousands of people"

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Contributed by:
Chetan Sharma-Executive Director Datamation
361 Patparganj Industrial Area, Delhi110 092 (India)
Ph#91-11-2167230/2168017/2167973/2169162
Fax#91-11-2166602/2243087 email : csharma@giasdl01.vsnl.net.in
www.datamationindia.com

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