CUSTOMER RELATIONSHIP MARKETING (CRM) AND DIRECT MARKETING(DM) SERVICES

Datamation is one of the largest Indian and South Asian CRM & DM Agency. We have a large updated, classified and segmented repository of up-market consumer as well as business names from all parts of India, Sri Lanka, Bangladesh, Nepal & Pakistan (estimated repository size is 20 million)

We support reputed organizations such as British Airways, Lufthansa, KLM, Bharat Shell, American Express, HSBC, SAS, Standard Chartered Grindlays Bank, MasterCard, Club Med, Nestle, GE Capital, Hewlett Packard, Microsoft, Fedex, Tourism Authority of Thailand, Singapore Tourism Board, Malaysian Tourism Authority, Samsung, Sony, Maruti Suzuki, Monsanto, India Today Group, Hindustan Times, Malayala Manorama Group, Sita World Travel.

We also serve charities such as UNICEF, HelpAge, Child Relief & You, World Vision of India, WCF, Oxfam, Greenpeace, Deepalaya, Global cancer of India, SOS Children Villages of India etc.

CUSTOMER RELATIONSHIP MARKETING SERVICES

• Implementation of CRM Program
• Development of Customization of CRM Software
• Customer Contact via Direct Sales team & tele-calling
• Design & Development of Customer Loyalty Program

DIRECT MARKETING SERVICES

• Conceptualization and Designing of various DM programs

• Lists and Database Selection applying lists selection criterion

• Printing of mailing labels on pre-gummed stationary

• Captive printing such as Offset, Screen & Laser printing at fast turnaround & competitive pricing.

• Letter Shopping, bulk mail handling

• Fulfillment services, Logistics

• Response Management including segment wise sales analysis

• Tele Marketing and Tele Profiling

• Direct Sales Execution

• Statistical & Quantitative Analysis

Business Database.

Our Indian Corporate databases have value added information such as :

• Turnover of the Company
• Pre-Tax and Post-Tax Profits
• Products Manufactured
• Names of the CEO/ Directors & Functional Heads/ Senior Management
• Factory and Head Office Addresses as well as other contact details
• # of employees

Last Updated/Frequency of updation : Every quarter

Consumer Database

Our consumer database has the following elements of information :

* Name of the Prospect
* Current Contact Address ( either Office or Home Address is given )
* Occupation, Name of the Company, Profession
* House Hold Income & Age
* Life Style information (only in partial data)

Last Updated/Frequency of updation : Annual

 

DETAILS OF OUR KEY PRODUCTS

PRODUCT 1 : DATAMATION'S INFORMATION TECHNOLOGY SPECIALISTS (IS ) DATABASE :

SELECTION : TYPE OF INDUSTRY/TURNOVER

The industry wise and specialization/sector wise breakdown of our Information Specialists database is :